Product designer, based in NYC. Currently at sweetgreen.
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About
Before 2024, the only way to purchase a digital sweetgreen gift card was through a third-party website. Between its disjointedness and lengthy user flow, it lacked the sweet touch — in more ways than one.
I designed sweetgreen’s first in-app gifting experience in close collaboration with product manager, Kally Vanderbilt, along with a small and talented team of engineers.
Users can now browse and send unique gift designs right from the app, via method of their choosing, and keep track of it all in one place.
My role
As the sole designer on this project, I had two main goals — perfect the basics and set a foundation for gift cards to play a key role in the future loyalty ecosystem.
I conducted quantitative research, competitive analyses, and usability studies in my design process.
~37.5%
Increase in weekly sales
Since Aug 2024 rollout
About
Despite a 4.9/5 app store rating, we kept a keen ear to the pain points expressed in low star reviews and seized on the opportunities for improvement . We redesigned key pillars of the core digital journey to deliver an elegant experience that drives conversion and increases average order value.
The new features have been gradually rolling out to 1M+ users since Q3 2024.
My role
I led the redesign of the Bag and Checkout flows. In collaboration with designer, Ted Ripple, and PM, Tommy Gordon, I also created new Menu, Product Customization, Location, and Home experience.
We analyzed app reviews, audited the competitive landscape, generated hundreds of concepts, conducted usability studies, and collaborated with cofounders and stakeholders across the organization.
+15.5%
Avg. overall conversion lift, across iOS, web, Android
Since Aug 2024 rollout
+4%
Avg. lift in conversion from Bag + Checkout, across iOS, web, Android
Since Dec 2024 rollout
68%
Increase in orders placed in under 20 seconds
228%
Increase in our quick reordering feature, from 7% to 23% of user sessions
About
Our Sweetgreen team is evolving the loyalty program to one that deepens emotional connections with guests, aligning with our community-focused ethos. The new program aims to engage a broader audience and make every purchase rewarding.
I designed a new end-to-end digital loyalty experience, in parallel with the XFN creation of new program mechanics and positioning.
My role
As the only product designer, I identified and designed the main pillars of the experience: a home base for loyalty, offers, rewards, earning and redemption at checkout, in-store scanning, and onboarding.
I was intimately involved in product strategy, branding and visual identity, and also led multiple workshops and live design sessions with XFN stakeholders.
During my internship at PVH (Phillips-Van Heusen), I redesigned PVH.com to strengthen the digital positioning of the global $10B fashion brand and improve content discoverability. I presented my work to C-suite and evangelized design best practices
A website design and service blueprint that connects Boston’s youth with City Hall representatives on collaborative civic action. As project lead at Scout Studio, Northeastern University’s student-led design studio, I led a team in partnership with the City of Boston’s Mayor’s Office of New Urban Mechanics.
A concept design project for a biometric smartwatch and paired app ecosystem that aids caregivers of children with autism in predicting and preventing autonomic storms.
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