Product designer, based in NYC. Currently at Sweetgreen.
Product designer, based in NYC. Currently at Sweetgreen.
Selected
works
SG Rewards — Redefining Loyalty at Sweetgreen
SG Rewards

About

In April 2025, my team at Sweetgreen launched SG Rewards — an evolution of our loyalty program that deepens emotional connections with guests and aligns with our community-focused ethos. The new program aims to engage a broader audience and make every purchase rewarding.

I designed a new end-to-end digital loyalty experience, in parallel with the XFN creation of new program mechanics and positioning.

My role

As the only product designer, I identified and designed the main pillars of the experience: a home base for loyalty, offers, rewards, earning and redemption at checkout, in-store scanning, and onboarding.

I was intimately involved in product strategy, branding and visual identity, and also led multiple workshops and live design sessions with XFN stakeholders.

A new loyalty program that rewards Sweetgreen guests with points for every purchase and unlocks more value for more customers.

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Sweetgreen Gift Cards

About

In April 2025, my team at Sweetgreen launched SG Rewards — an evolution of our loyalty program that deepens emotional connections with guests and aligns with our community-focused ethos. The new program aims to engage a broader audience and make every purchase rewarding.

I designed a new end-to-end digital loyalty experience, in parallel with the XFN creation of new program mechanics and positioning.

My role

As the only product designer, I identified and designed the main pillars of the experience: a home base for loyalty, offers, rewards, earning and redemption at checkout, in-store scanning, and onboarding.

I was intimately involved in product strategy, branding and visual identity, and also led multiple workshops and live design sessions with XFN stakeholders.

Gifting Sweetgreen made easier: All within the app, for the first time.

Sweetgreen’s first in-app gifting experience

About

Before 2024, the only way to purchase a digital Sweetgreen gift card was through a third-party website. Between its disjointedness and lengthy user flow, it lacked the sweet touch — in more ways than one.

I designed Sweetgreen’s first in-app gifting experience in close collaboration with product manager, Kally Vanderbilt, along with a small and talented team of engineers.

Users can now browse and send unique gift designs right from the app, via method of their choosing, and keep track of it all in one place.

My role

As the sole designer on this project, I had two main goals — perfect the basics and set a foundation for gift cards to play a key role in the future loyalty ecosystem.

I conducted quantitative research, competitive analyses, and usability studies in my design process.

~37.5%

Increase in weekly sales

Since Aug 2024 rollout

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App redesign to elevate sweetgreen’s edge and ethos

About

Despite a 4.9/5 app store rating, we kept a keen ear to the pain points expressed in low star reviews and seized on the opportunities for improvement . We redesigned key pillars of the core digital journey to deliver an elegant experience that drives conversion and increases average order value.

The new features have been gradually rolling out to 1M+ users since Q3 2024.

My role

I led the redesign of the Bag and Checkout flows. In collaboration with designer, Ted Ripple, and PM, Tommy Gordon, I also created new Menu, Product Customization, Location, and Home experience.

We analyzed app reviews, audited the competitive landscape, generated hundreds of concepts, conducted usability studies, and collaborated with cofounders and stakeholders across the organization.

+15.5%

Avg. overall conversion lift, across iOS, web, Android

Since Aug 2024 rollout

+4%

Avg. lift in conversion from Bag + Checkout, across iOS, web, Android

Since Dec 2024 rollout

68%

Increase in orders placed in under 20 seconds

228%

Increase in our quick reordering feature, from 7% to 23% of user sessions

Sweetgreen App Redesign

Redesigned the core digital experience to make ordering feel effortless and restore confidence in an exceptional dining experience.

Case study coming soon

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Other works —
A digital outreach hub that connects youth and local representatives on civic action

As project lead at Scout Studio, I led a team of designers and engineers in the creation of a website and service blueprint to build a new curriculum around civic action.

This project was in partnership with the City of Boston’s Mayor’s Office of New Urban Mechanics.

Redesigning PVH.com

During my internship at PVH (Phillips-Van Heusen), I redesigned PVH.com to strengthen the digital positioning of the global $10B fashion brand and improve content discoverability.

Predicting and preventing autonomic storms

A concept design project for a biometric smartwatch and paired app ecosystem that aids caregivers of children with autism in predicting and preventing autonomic storms.

Curiosity and empathy are two core tenets in my life. I feel so lucky to be able to create, design, and breathe at that intersection.

When I’m not immersed in a project or romanticizing a walk, I’m inviting you to a coffeeshop in my apartment, texting a weekly cultural digest, or training for my next race!

I’d love to hear from you — find me on LinkedIn or say hi via katiekim.designs@gmail.com.
katiekim.designs@gmail.comlinkedinresume
2025