I designed a new way for Sweetgreen guests to engage with the menu — one that puts them in control of their choices.

Leading the vision for a personalized and transparent order experience, I translated complex nutritional data into clear, approachable moments, including a macronutrient calculator and ingredient highlights that bridge health expertise and everyday decision-making.

As the sole designer on SG Rewards, I wore many hats — driving product and design strategy, executing the end-to-end experience, building the design system, and co-creating the visual identity alongside the brand team.

I partnered closely with Product, Marketing, and Engineering to bring structure to an ambiguous scope, design a loyalty ecosystem that scaled across the full customer lifecycle, and champion craft and user-centered thinking at every step of the journey.

The goal was simple: make ordering feel effortless and restore guest confidence in the experience. In 2024, I partnered with Product to lead an app-wide redesign of Sweetgreen's core ordering flow, spanning Home, Menu, Customize, Bag, Checkout, and beyond.

The work launched in 2025 and drove upward conversion across iOS, Android, and web, reduced errors in base and dressing quantity, and meaningfully decreased customer support inquiries.

Sweetgreen's gift card experience lived entirely on a third-party site — limiting data access and leaving little room for design control.

I led the end-to-end design as the sole designer to bring gift cards in-app for the first time. The result was a brand-forward experience that improved discoverability, closed revenue gaps, and laid the groundwork for a future loyalty and payment ecosystem.